Artificial intelligence is rapidly changing the way businesses operate. This intensive course explores how organisations of all sizes can use AI to improve efficiency, automate routine tasks, enhance customer experiences and support better decision-making. Participants will be introduced to leading AI tools and practical business applications while also considering important issues such as privacy, ethics, governance and workforce change. Designed for business owners, managers, entrepreneurs and professionals, the course focuses on practical strategies that can be implemented immediately. No technical background is required.

DELIVERY MODE

Hybrid (Face to face and online simultaneously)

COURSE RESOURCES

• The E-Myth Revisited, Michael E. Gerber
• The Lean Startup, Eric Ries
• Traction, Weinberg & Mares
• Building a StoryBrand, Donald Miller
• Marketing Made Simple, Donald Miller
• Prediction Machines, Agrawal, Gans & Goldfarb
• Competing in the Age of AI, Iansiti & Lakhani; Davenport & Ronanki
• Artificial Intelligence for the Real World, Brynjolfsson, Li & Raymond, Generative AI at Work
• Use business.gov.au for Australian structures, ABN, company and GST setup; ABRS/ATO for registrations; ASIC for company/director rules; Hnry and QuickBooks/Xero resources for accounting workflows; Mailchimp, Make, Canva, Claude and Buffer documentation for automation/content systems.
• https://business.gov.au/?utm_source=chatgpt.com "Support for businesses in Australia | business.gov.au"

COURSE OUTLINE

Week 1: Vision, Business Model and Direction

• Clarify your life vision, business goals, ideal client, income target and best-fit business model.

Week 2: Business Structure and Setup Roadmap

• Explore setup considerations such as sole trader vs company, business names, ABN/ACN, directors, shares, GST awareness, bank account, domain and professional advice questions.

Week 3: Offer, Funnel, Booking and Payment Flow

• Shape your offer, map the client journey, set up lead capture, booking, CRM, Stripe/payment flow, invoicing and onboarding.

Week 4: AI Content and Social Media System

• Build a content engine using Claude, SASCA 3.0, Canva and Buffer for planning, creating, designing and scheduling posts.

Week 5: Automation and Email Follow-Up

• Map key automations using Make, Mailchimp, forms, Calendly, CRM and client follow-up workflows.

Week 6: Finance, Reporting and Operating Rhythm

• Set your invoicing process, accounting tool direction, expense tracking, monthly dashboard, quarterly reporting checklist and 30-day implementation plan.

LEARNING OUTCOMES

By the end of this course, students should be able to:

•  Clarify their life vision, business goals, ideal client and preferred business model.
• Identify key business setup considerations, including structure, business name, ABN/ACN, directors, shares, GST awareness and professional advice needs.
• Design a simple offer and client journey from lead capture to booking, payment, invoicing, onboarding and follow-up.
• Select suitable tools for their business, including CRM, booking, payment, email, accounting, content and automation platforms.
• Create an AI-supported social media workflow using Claude, SASCA 3.0, Canva and Buffer.
• Map practical automations using tools such as Make, Mailchimp, Calendly, Stripe and Google Workspace.
• Understand the difference between simple sole trader tools such as Hnry and broader business accounting tools such as QuickBooks or Xero.
• Build a basic monthly dashboard and quarterly reporting checklist.
• Leave with a 30-day implementation plan to continue setting up and improving their business system.

ADDITIONAL INFORMATION

Delivered in workshop format with a participant workbook, this program guides participants through business vision, setup planning, offer design, client journey mapping, tool selection and first automation steps. It introduces AI and business tools such as Claude, SASCA 3.0, Canva, Buffer, Make, Mailchimp, Calendly, Stripe and accounting platforms. This course provides business education, not legal, tax, accounting or financial advice.