Take a journey through the creative process involved in producing award-winning advertising campaigns from the viewpoint of one of the most awarded art directors in the world. Explore the fascinating and entertaining materials that show how an idea becomes a creation.

DELIVERY MODE

• Face-to-Face

SUGGESTED READING

• The Design & Art Direction Annuals: 1973 – 2000
• The Art Direction Book
• Location, Location, Location - 35 award-winning TV commercials. The how, where and what it takes to shoot on location.

COURSE OUTLINE

• Showing examples of award-winning TV commercials and press campaigns.
• Reference material – videos, TV shows,
• Source material – books, photos and art.
• Question and answer session at the end.

LEARNING OUTCOMES

By the end of this course, students should be able to:

1. Get a deeper understanding how the creative process works.